Hello.
I’m an independent creative director specializing in brand identity design and art direction. Whether crafting the work or leading a team, my approach is holistic and heavily guided by strategic understanding and cultural research. I have experience working with both established and brand new companies across a range of industries and pride myself on being curious about *mostly* everything.
When I’m away from this machine, I love to be outside with my family and bopping around the beautiful northern lake states.
Zeus Jones / 2011–2021
→ Learned from the best in the biz
→ Wore all the hats
Etsy, Inc / 2021–2025
→ Art Direction with a beloved brand team
→ Led recent brand refresh with SYLVAIN
Studio of M.R. / 2025–Present
→ Consulting on & crafting brand identities
→ Serving my toddler snacks
3M
Apple
Bobbi Brown
Chipotle
Etsy
FSC
Health Partners
Hilton
Kohler
Meta
Nike
Nordstrom
Perfect Day
Rae Wellness
Welly Health
Michigan’s Upper Peninsula
Amateur mycology
Art history
Knitting
Zelda
Mothering 3 small people
hello@missyreinikainen.com
St.Paul, MN