Hello.



I’m an independent creative director specializing in brand identity design and art direction. Whether crafting the work or leading a team, my approach is holistic and heavily guided by strategic understanding and cultural research. I have experience working with both established and brand new companies across a range of industries and pride myself on being curious about *mostly* everything.

When I’m away from this machine, I love to be outside with my family and bopping around the beautiful northern lake states.




Work Experience
Zeus Jones / 2011–2021
→ Learned from the best in the biz
→ Wore all the hats

Etsy, Inc / 2021–2025
→ Art Direction with a beloved brand team
→ Led recent brand refresh with SYLVAIN

Studio of M.R. / 2025–Present
→ Consulting on & crafting brand identities
→ Serving my toddler snacks
Brand Experience
3M
Apple
Bobbi Brown
Chipotle
Etsy
FSC
Health Partners
Hilton
Kohler
Meta
Nike
Nordstrom
Perfect Day
Rae Wellness
Welly Health
What I Love
Michigan’s Upper Peninsula
Amateur mycology
Art history
Knitting
Zelda
Mothering 3 small people
Contact
hello@missyreinikainen.com
St.Paul, MN



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