The team at Zeus Jones partnered with Nestlé to concept, build, and launch a premium new brand to disrupt the tired and cliché-ridden category of frozen pizza. Built around the idea of celebrating regional American styles, Outsiders has grown by introducing a fresh, irreverent voice to the aisle and is now available nation-wide.
Creative: Jason Zabel + Reuven Perlman
Strategy: Katie Meehan + Elsa Perushek
Art Direction: Liz Gardner + Scotty Gunderson
Photography: Cadillac Gypsy + Scotty Gunderson
Production: Sarah Lansky + Alex Cutler