Missy is an art and design director specializing in holistic branding.

Etsy 2023 Campaign: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka

Etsy Holiday 2022: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka

Etsy 2023 Campaign: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka

Etsy Holiday 2022: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka

Facebook Design System Identity Concepts

About

I have over a decade of experience working with both established and brand new companies across a range of industries. My approach combines strategy, aesthetic instinct, and cultural curiosity with the aim of creating work that is distinct and evocative. Ambiguity and experimentation are my friends.

Independently, I’ve worked with founders, companies, and agencies alike. Previously, I was with the wonderful folks at Zeus Jones where I learned the joys of a loose job description and being curious about everything.

I’m currently with the Brand Design team at Etsy.

St. Paul–based. Wisconsin–born. Go Pack Go.

Photo by Jack Samels

Brand Experience

3M
Apple
Bobbi Brown
Chipotle
Etsy
FSC
Health Partners
Hilton
Kohler
Meta
Monotype
Nike
Nordstrom
Plantable
Perfect Day
Rae Wellness
The North Face
Welly Health

What I Do

Art Direction
Brand & Identity
Creative Direction
Creative Strategy
Design Direction
Digital Product
Editorial
Print

What I Love

Car Camping
Michigan’s Upper Peninsula
Knitting
Amateur Mycology
Mothering 3 Small Beings

Say Hi

︎︎︎ hello@missyreinikainen.com

Independent art direction & brand design

Independent art direction
& brand design