The Studio of Missy Reinikainen


Missy is an independent creative director, art director, and designer specializing in holistic brand identities.


Hello.



I’m an independent creative director specializing in brand identity design and art direction. Whether crafting the work or leading a team, my approach is holistic—keeping strategic understanding, cultural research, and design top of mind from beginning to end. I have experience working with both established and brand new companies across a range of industries and pride myself on being curious about absolutely everything.




Work Experience
Zeus Jones / 2011–2021
→ Learned from the best in the biz
→ Wore all the hats

Etsy, Inc / 2021–2025
→ Art Direction with a beloved brand team
→ Led recent brand refresh with SYLVAIN

Studio of Missy Reinikainen / 2026–Present
→ Consulting on & crafting brand identities
→ Serving my toddler snacks
Brand Experience
3M
Apple
Bobbi Brown
Chipotle
Etsy
FSC
Health Partners
Hilton
Kohler
Meta
Nike
Nordstrom
Perfect Day
Rae Wellness
Welly Health
What I Love
Michigan’s Upper Peninsula
Being outside
Amateur mycology
Art history
Knitting
Zelda
Mothering 3 small kids
Contact
hello@missyreinikainen.com
St.Paul, MN



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