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Missy is an art and design director specializing in holistic branding.

Gobe Brand Concept & Design Nike Chicago NSW Launch WSB Engineering Brand Identity Plantable Brand Redesign Etsy 2023 Campaign: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka Etsy Holiday 2022: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka Susannah Holmberg Brand Identity Outsiders Brand Concept & Identity Gobe Brand Concept & Identity Perfect Day Brand Redesign Plantable Brand Redesign Etsy 2023 Campaign: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka Etsy Holiday 2022: Shot by Luca Venter & Set/Prop Styling by Astrid Chastka Perfect Day Brand Redesign Facebook Design System Identity Concepts Gobe Brand Concept and Identity Tempo by Hilton Brand Design: Logo by Brad Surcey
About

I have over a decade of experience working with both established and brand new companies across a range of industries. My approach combines strategy, aesthetic instinct and cultural curiosity with the aim of creating work that is distinct and evocative. Ambiguity and experimentation are my friends.

Independently, I’ve worked with founders, companies, and agencies alike. Previously, I was with the wonderful folks at Zeus Jones where I learned the joys of a loose job description and being curious about everything.

I’m currently with the Brand Design team at Etsy. 

St. Paul–based. Wisconsin–born. Go Pack Go.

Photo by Jack Samels
Brand Experience

3M
Apple
Bobbi Brown
Chipotle
Etsy
Facebook
FSC
Health Partners
Hilton
Kohler
Monotype
Nike
Nordstrom
Plantable
Perfect Day
Rae Wellness
The North Face
Welly Health
What I Do
Art Direction
Brand & Identity 
Creative Direction
Creative Strategy
Campaigns
Design Direction
Digital Product
Editorial
Print
Package
Say Hi
︎     Made in sunny St. Paul, Minnesota     ︎     hello@missyreinikainen.com     ︎     © 2023 Missy Reinikainen     ︎     Made in sunny St. Paul, Minnesota     ︎     hello@missyreinikainen.com     ︎     © 2023 Missy Reinikainen