Forest Stewardship Council

FSC is the global leader in certifying sustainable forest management and the products that come out of it. As a commerce-driven tool, the FSC and its members rely on consumer participation to fuel their mission, however, brand recognition in the US is around 6%.

Zeus Jones partnered with FSC to to create a consumer-friendly identity and toolkit to help them, and their business and ENGO partners, tell the FSC story.


Photography: Bryan Daugherty
Wood Cuts: Erik Linton
Iconography: Gordon McIntyre-Lee
Copy: Mike Rook
Website Development: William Fendler

*FSC Tree mark was existing